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Postcards for post-feminists June 13, 2006

Posted by Winter in activism, feminist arts, the adventures of mind the gap.

As promised, here’s the material for our little campaign to promote feminism. These images are going to be printed as postcards and distributed around Cardiff. They are now at the printers, so please don’t suggest changes. It’s too late! The tone is supposed to be light, humorous and a tiny bit provocative because we’re aiming at people who don’t identify as feminists.

It was difficult to decide which statistics to use. We didn’t want to do anything too frightening (i.e rape) and decided that earnings are an issue for most people. I just love the skull.

Just a simple dictionary definition, but always worth reiterating. In this card and the one below we made a little play on that “I’m not a feminist, but …” line we all love so much.

Naiades came up with this one. It’s trying to question the common refusal, among young women, to identify as feminists, by drawing attention to the rights they do generally seem to assume they deserve these days, rights which are still limited, but which continue to be fought for by feminists.

We just love this image because it’s cheeky and sweet and I think it sums up the general group ethos/mentality better than anything.

A very big thank you to our designer who is doing this work pro bono for the love of feminism.



1. Siberian Fall - June 13, 2006

Amazing! I love them! They came out even better than I thought they would. I’ll look forward to seeing the real things when they come back from the printers.

2. Lina - June 13, 2006

Fab!! Really really like them!

3. Melinda Casino - June 14, 2006

Love them! Okay to copy and paste one on my blog sidebar? I’ll give credit in the form of a link…

4. Melinda Casino - June 14, 2006

Sorry, I also meant to say: if you’re aiming these at people who don’t identify as feminists I think they do a pretty good job.

Well done Naiades and the whole team!

5. spotted elephant - June 14, 2006

Wow! Really great postcards.

6. Haplo - June 14, 2006

Never understood the first one. If an employer doesn’t have to pay a woman as much to do the same job as a man, what employer in their right mind would favor men over women?

7. jewelled_peacock - June 14, 2006

These are fantastic! I love them! Maybe they could be reproduced as a series of t-shirts?

8. Naiades - June 14, 2006

Thanks for all the support guys, I should re-emphasise that this project really was a group effort, a lot of MTG members had some input on these.

Yes, please post them in side bars if you want to.

9. Winter - June 14, 2006

Yes, I think at least 2 meetings went into these! As well as several hours of fun with photoshop. It’s difficult to get the tone right because it would be so easy to come across as patronising. So we decided to go for amusing, but with an underlying seriousness.

10. Kaite - June 14, 2006

Wow, those are fantastic! Any chance that those of us who won’t be in Cardiff might be able to get our grubby little feminist mitts on them?

11. the accidental historian - June 14, 2006

What excellent postcards! Congrats

12. Andygrrl - June 14, 2006

those are awesome. you should make that last one into a t-shirt

13. KC - June 14, 2006

Very well done! I’m far from Cardiff but I’d love to have some.

14. witchy-woo - June 14, 2006

I think they’re excellent!

15. Diane - June 14, 2006

Bring them to the U.S. and drop them from planes.

16. Naiades - June 15, 2006

Ooohh feminist postcards fallaing like snow, how cool would that be!!


17. Naiades - June 15, 2006

or falling even!

18. Laura - June 15, 2006

Wonderful! And lucky you to have a designer – we have no creative skills *sigh*

19. Winter - June 16, 2006

Laura, yes, we know we’re extremely lucky to have a feminist designer on board. Mind the Gap would be quite a different group without her because we just wouldn’t be able to do the things we do at the moment.

20. Lingual X - June 17, 2006

I’m with Diane–please do an air drop over the U.S.! The postcards are GREAT! Great work! I wish I could be there for Ladyfest! And to read the zine! Yay!

21. dreamer - June 18, 2006

I love them! šŸ™‚ Any chance of making more to sell to people like me who would inconspicuously leave them in public areas all over the place? And the t-shirt idea is a great one.

22. Winter - June 20, 2006

Hi Dreamer, Yes we think we’re going to have to print more to sell because we’re getting requests. Watch this space!

23. Feminist Mom - June 21, 2006

Love your postcards. Hopefully we’ll see them in the U.S. soon!

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