Mind the Gap

Once in a blue moon I visit George Monbiot’s website, and I’m never disappointed. For instance, today I found this article on ethical consumerism.

Obviously, I’ve made no secret of my own position on the matter on this blog. However, I’m not exactly an authority on climate, economy, or indeed anything much, so it was pretty cool to read the following from someone who knows something about it:

”Green consumerism is becoming a pox on the planet. If it merely swapped the damaging goods we buy for less damaging ones, I would champion it. But two parallel markets are developing: one for unethical products and one for ethical products, and the expansion of the second does little to hinder the growth of the first. I am now drowning in a tide of ecojunk. Over the past six months, our coatpegs have become clogged with organic cotton bags, which – filled with packets of ginseng tea and jojoba oil bath salts – are now the obligatory gift at every environmental event. I have several lifetimes’ supply of ballpoint pens made with recycled paper and about half a dozen miniature solar chargers for gadgets I don’t possess.”
…

”Ethical shopping is in danger of becoming another signifier of social status. I have met people who have bought solar panels and mini-wind turbines before they have insulated their lofts: partly because they love gadgets, but partly, I suspect, because everyone can then see how conscientious (and how rich) they are. We are often told that buying such products encourages us to think more widely about environmental challenges, but it is just as likely to be depoliticising. Green consumerism is another form of atomisation – a substitute for collective action. No political challenge can be met by shopping.
The middle classes rebrand their lives, congratulate themselves on going green, and carry on buying and flying as much as ever before. It is easy to picture a situation in which the whole world religiously buys green products, and its carbon emissions continue to soar.”
…
”Challenge the new green consumerism and you become a prig and a party pooper, the spectre at the feast, the ghost of Christmas yet to come. Against the shiny new world of organic aspirations you are forced to raise drab and boringly equitable restraints: carbon rationing, contraction and convergence, tougher building regulations, coach lanes on motorways. No colour supplement will carry an article about that. No rock star could live comfortably within his carbon ration.
But such measures, and the long hard political battle required to bring them about, are, unfortunately, required to prevent the catastrophe these floods predict, rather than merely to play at being green. Only when they have been applied does green consumerism become a substitute for current spending rather than a supplement to it. They are harder to sell, not least because they cannot be bought from mail order catalogues. Hard political choices will have to be made, and the economic elite and its spending habits must be challenged, rather than groomed and flattered. The multi-millionaires who have embraced the green agenda might suddenly discover another urgent cause.”